Prospective Student Mailer

Employer: Erskine College (freelance)

My Role: Graphic design, photography, illustration

More Info: Erskine College is a small liberal arts institution located in Due West, South Carolina. This variable-print mailer was part of a larger prospective student marketing campaign that encouraged students to find the college that fit. The design evokes the same comfort as a pair of well-loved jeans. Stock photos of jean labels didn’t fit the bill for the front cover, so I photoshopped a photo of my favorite pair of jeans with a label that I designed in Illustrator. I extended this theme throughout the layout of the mailer.

erskine-fits.jpg

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s