Employer: Erskine College (freelance)
My Role: Graphic design, photography, illustration
More Info: Erskine College is a small liberal arts institution located in Due West, South Carolina. This variable-print mailer was part of a larger prospective student marketing campaign that encouraged students to find the college that fit. The design evokes the same comfort as a pair of well-loved jeans. Stock photos of jean labels didn’t fit the bill for the front cover, so I photoshopped a photo of my favorite pair of jeans with a label that I designed in Illustrator. I extended this theme throughout the layout of the mailer.
Becky Sims 